Essence of the Brand
Edenred evokes a host of meanings and ideas. It is a human and generous brand, that is clear-sighted and optimistic, inventive and on the move, a brand that is a step ahead, useful, discreet, affective, international and multilocal.
The name 'Eden' has been taken from our corporate project - Entreprendre Différemment Ensemble, meaning act, conquer, move off the beaten track and take risks, together. Eden also means «Paradise» in eight languages. It evokes a wonderful garden, well-being : the elements that characterize our activity, which contributes to social cohesion.
The colour 'Red' is a color firmly grounded in our history: it has been associated for almost 50 years with the success of the company, whose symbol is represented by the red ball. It also Signifies «network» in Spanish, a symbol of connection between all our stakeholders: corporations, local authorities, employees, citizens, affiliates and public authorities.
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Our new corporate logo is built around elements that create its distinctive identity | |
- The red ball: sign of our rallying around products and services
- The initial of Edenred, sign of belonging to a community
- The sphere, symbol of a world presence;
- The square, whose modern shape recalls the world of social networks.
The baseline: “For an easier life” Because our vocation is to make life easier for millions of people across the world.
The famous red ball that is so popular and known retains itself in the Edenred logo. |
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