A crossover between Gift Voucher and a physical gift. This easy to use concept comes in the form of a greeting card featuring 4 products and no value is mentioned.
The recipient has the freedom to select the product of his choice, which is delivered at his doorstep.
How does it work?
The company gives the Delicard® to beneficiaries to choose amongst a range of Delicard® offerings at fixed price bands.The receiver gets his Delicard® with a customised message without any face value but with a choice of gifts that he can select from. Each Delicard® has a unique ID number.
- Alternative between gifts & gift voucher
- Choice amongst 4 gift propositions
- Available at different denominations
- High perceived value
- Low cost of acquisition
- Luxurious feel
- Easy to give
- Easy to offer
- No face value
- Giving a choice while being more personal than a simple amount on a gift voucher
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